Branding.
Branding isn't about your logo. Your brand is your personality and it says everything about you. Your brand can tell your story and build trust. We can show you how.
Branding can be complicated. It involves a promise of an ongoing collaborative relationship, and earning a level of trust and confidence from your clients that you will deliver on that promise. Unlike the immediate purchase exchange with consumer product brands, B2B and professional service brands endure daily interactions with clients that craft real relationships, involving not one, but often many of your employees.
Building a strong brand presents you with a tremendous opportunity to create strategic partnerships with clients that results in a true competitive advantage, surpasses the competition, maximises your return on marketing spend, engages employees and positions your firm to win more work.
Creating and managing your company’s brand isn’t just about the company’s image. Branding encompasses your reputation, core values and visibility in the marketplace. It impacts your ability to be seen and heard by the right audience. It also helps you build a list of satisfied clients who will make referrals and truly engage employees who will grow with the company.
OUR SERVICES INCLUDES:
How strong is your current brand? Does it contribute strength to the products and services you sell? Does it capture your corporate story and the true essence of your team and company?
A brand assessment can tell you how visible your company is in its industry, how it aligns with your internal offering and culture and what perceptions people have of your firm
Your logo is your company’s visual signature. It can stand by a company for decades, but as companies rapidly evolve, the visual mark also needs to keep up.
Once you have a brand strategy in place, we will work with you to develop your logo and visual brand identity to complement your market positioning and target clients. Your company’s visual brand identity can then be applied across various stationary templates and marketing materials.
From the moment of its creation, every brand left to its own devices begins to break down. Business card variations appear. The logo begins to “evolve”. Be mindful of how your company is using your logo and branding elements. Keeping your branding consistent through building internal brand usage guidelines will ensure that you are protecting your brand investment and one of your firm’s most valuable assets.
Thinking about revitalising your tired brand? Think deeper than changing your logo. A re-brand can often require a substantial investment and needs to be well-thought-out to give you the best return on your re-brand.
Every company’s brand has a voice.
We make sure that your brand’s key messages, communications and content all have a consistent tone and are written to speak to and engage the right audiences.
Started a new company and need a logo? Set your company up for success from day one with more than just a logo. Invest in building a brand that will grow as your company grows.
WHAT OUR CLIENTS HAVE TO SAY:
The development of our brand gone hand in hand with our growth. And when customers comment on how impressive our brand is, we know we’re on the right track.