Fractional CMO services that do the work.
Two Birds gives Australian businesses senior marketing leadership — embedded in your team. We set the strategy and roll up our sleeves to execute it, giving you a Chief Marketing Officer's experience without the full-time salary.
Senior marketing leadership, scaled to what you need.
A fractional CMO is an experienced Chief Marketing Officer who leads your marketing part-time — owning the strategy, the budget and the results without the cost of a full-time executive hire.
Most consultants hand you a plan and walk out the door. We stay. Two Birds embeds into your business, becoming the senior marketing capability you don't have in-house — and we do the work, not just the thinking.
Everything a great CMO delivers — and the team to deliver it.
Our fractional CMO services cover leadership, execution and growth — one partner across your entire marketing function.
Marketing leadership & strategy
A CMO-level partner in your leadership meetings — owning the marketing budget, setting KPIs, building the plan, and reporting on what's working.
- Sits across sales, marketing & operations
- Owns budget, KPIs and the roadmap
- Manages internal teams & external agencies
Marketing execution & management
The full marketing function run for you — brand, design, campaigns, content, website and digital. Coordinated by a team that knows your business.
- Branding, design & campaign management
- Google Ads, Meta, email & social
- Content & website management
AI & systems integration
High-impact process improvements across operations — automation, scalable workflows, and AI applied where it genuinely moves the needle.
- Streamlined, scalable workflows
- AI for QA, reporting & insights
- Documentation & enablement
Business growth & strategy
We look at the whole business — not just marketing. We map the customer journey, find the gaps competitors miss, and build a plan to grow.
- Map the customer journey
- Find untapped growth opportunities
- Build the plan — and execute it
A fractional CMO engagement, step by step.
Discovery & diagnosis
We embed at the senior level to understand your business from the inside — sales, marketing, operations and leadership — and pinpoint what's really holding growth back.
Strategy & roadmap
We set the marketing strategy, define the KPIs, and build a clear plan with priorities, budget and ownership — no jargon, no black box.
Execution & management
We run the function and do the work — managing teams, agencies and channels — so the plan actually gets delivered, not just presented.
Reporting & optimisation
You always know what we're doing, why, and what it's returning. We report transparently and keep refining what drives results.
Three ways to run marketing. One that actually works.
Agency, in-house, or Two Birds. Here's the honest difference.
Traditional agency
Model
Strategy
Seniority
Cost
Accountability
Breadth
Two Birds
Model
Strategy
Seniority
Cost
Accountability
Breadth
In-house hire
Model
Strategy
Seniority
Cost
Accountability
Breadth
Fractional CMO services, answered.
What is a fractional CMO?
A fractional CMO is an experienced Chief Marketing Officer who works with your business part-time — leading your marketing strategy and execution without the cost of a full-time hire. You get senior marketing leadership for a fraction of the salary, scaled to what your business actually needs.
How much do fractional CMO services cost in Australia?
Fractional CMO engagements are far more cost-effective than a full-time CMO salary plus on-costs. Pricing depends on the scope and the time your business needs each month. At Two Birds we tailor the engagement so you only pay for the leadership and execution you require — get in touch for a quote.
How is a fractional CMO different from a marketing agency?
An agency is usually briefed and hands work back. A fractional CMO is embedded in your business at a senior level — owning the strategy, the KPIs and the result. Two Birds combines both: CMO-level leadership in the room plus a team that does the work across every channel.
Is a fractional CMO right for a small or mid-sized business?
Yes. Fractional CMO services are ideal for business owners who are ready to grow but don't have senior marketing capability in-house. You get strategic leadership and hands-on execution without committing to a full-time executive salary.
How quickly can a fractional CMO start delivering results?
Because we embed quickly and do the work — not just advise — most clients see momentum within the first few weeks as we diagnose, set the plan, and begin executing across priority channels.
Let's talk about what's possible.
If you're ready to bring in a senior marketing partner who does the work — not just the thinking — we'd love to hear what you're building.
hello@twobirds.com.au02 9899 8927Sydney · Brisbane
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