Web & Digital.
You can't just reach into yesterday's marketing toolbox and engage modern buyers. Today, you need specialised expertise. We can help you build an effective online marketing strategy, provide complete web content management and align your social media strategy with your business objectives.
Arriving late to the world of online marketing? Don’t worry; it’s better late than never. For B2B and professional services companies, online marketing is challenging traditional marketing with Google and social media opening new frontiers. Word of mouth marketing and networking is transforming. Social media, Google and review sites online are now shaping companies’ online reputations. Prospects and clients are doing their homework online first. Companies that join the conversation and provide prospects with the resources to assist and inform their purchase decisions have enormous potential to build their reputation and expand their online audience.
Online marketing offers several advantages. It’s relatively inexpensive, works for your company 24/7, and the results are almost 100% measurable. The hub of your online marketing activities is your website. Not only is it the first place your prospects will go to check out your company, but it can also be a powerful source for educating prospects and even generating a stream of new leads. At the core of your website and all online marketing activities is good content. It is the fuel that powers your company’s ability to be found in the search engines, and keep your online audience coming back to your site. When you offer valuable content on your website, through resources such as a blog, technical white papers or e-books, or drive conversations through social media, prospective buyers can learn from your company and get comfortable with your company’s offering and approach.
OUR SERVICES INCLUDES:
Need a new or revamped website? We specialize in B2B, technical and professional services websites, taking care of website page structure, custom design, content built for web, responsive coding, content management systems and even SEO implementation.
Not sure where to start with developing your website content or writing for your blog or social media platforms?
Content written for web must engage your audience and encourage them to take your desired actions online. We provide online content management system recommendations and implementation, assist with online lead generation, advise on SEO content integration, and develop content for your website, blog, and social media.
Wondering whether to invest in social media or a company blog?
Online marketing done right can position you company as an expert in your field online. But writing content on a regular basis requires resources to keep it up. Let us help you put an online content marketing strategy in place and assist with crafting on-going content to support your online marketing goals.
Want to communicate more effectively with your employees? Whether you’re considering a brand new intranet, need to revamp or clean up your current site, or want to get the most out of SharePoint or another intranet platform, we can help you improve your employee engagement, collaboration and communication.
Need to update your website, but can’t make the changes yourself?
We’re here to help with even the smallest changes, with no minimum charge. Keeping your website up-to-date with regular maintenance will ensure your website appears in optimal condition across all web browsers and mobile devices. Monthly or quarterly website maintenance can also help expand the life of your website re-development investment, keeping your website safe from potential security breaches and always looking its best.
From the raw concepts through to distributions, we can take care of everything for you. We can design emails that your existing development team implements, or take existing designs and roll them out in MailChimp, Campaign Monitor or any other email marketing platform you use.
WHAT OUR CLIENTS HAVE TO SAY:
We know our website should be constantly updated, but we don’t have the time. Handing it over to Two Birds ensures even the smallest changes be made without worrying about the cost.