Business Development.

We can work with your industry, practice and service groups to develop client relationships, build industry awareness, leverage opportunities and win work.

We understand the relationship-based culture across the industries we serve. Working with your team, we help you target the right audience and build tools to encourage profitable relationship development. We provide a full suite of business development services to help you identify, qualify and connect with a larger segment of your target audience.

Business development is undergoing a shift. Buyers now complete much of their research and searches for vendors online before contacting a company. Therefore, buyers are becoming better-informed and have evaluated their options well before talking to your sales team. This is where marketing and business development need to work in alignment, creating the tools and content that provide prospects with the resources to evaluate alternatives, educating them through the buying cycle, and giving them new insights on how your business solves their unique challenges. Your company’s ability to effectively pair marketing and business development efforts together, in this changing marketplace, will ensure your business is a clear choice to your buyer throughout their purchase process.


Want to rally your sales team to better cross-sell, launch a new service, or just be on the same page? Our sales & BD strategy development will re-focus your sales team’s perspective and provide them with the tools to do what they do best – close.

Need a better way to drive your sales team to achieve targets? Put a business development plan in place to outline messages, tools and targets to support and guide your team to results.

Is your sales team scrambling to find the tools they need? We help you create a suite of best practices to support your sales team, building a centralised collaboration point to access all of the tools and training material needed to succeed.

Need help identifying and generating a list of potential customers? Our lead generation services align with your criteria for success and include: primary and secondary research, lead validation and qualification and in-depth company profiling.

Want to win more RFP submissions? A focus on procurement of major contracts has intensified the proposal and competitive bidding process. We help you develop an RFP response strategy and process to make the production of proposals time and cost-efficient, while maximizing your firm’s win rate.

Keeping a current client happy is more cost effective than trying to win new business. We can help your firm maintain direct contact with your existing clients so you’re well informed about their evolving needs, challenges and successes.


I thought I knew our customers but when we created buyer profiles with [constultant] I realised that we had been marketing to customers as if they all wanted the same thing. Now we understand the different needs of our clients and market to them accordingly.